Lead beyond what the business already knows you for.
The Leading Beyond Marketing Accelerator is a five-week experience designed to help marketing leaders intentionally expand the role they play inside their business.
Together, we'll examine the expectations you've inherited, develop a broader strategic perspective and build practical ways to contribute beyond the boundaries of marketing.
Because opportunities don't change careers.
The way you respond to them does.
There is an unusual opening for marketing leaders right now.
Companies are making harder choices about where to grow, what to prioritize, how to position, where AI changes the work, what customers are responding to, and which bets deserve more investment.
Marketing leaders often sit close to those questions because they see customers, demand, buying behavior, competitive pressure and the way the market is responding. The perspective marketing leaders bring has never been more relevant to the business.
The challenge is that companies rarely change what they expect from marketing on their own. They keep asking for what marketing has already proven it can deliver, even when the business may need the broader perspective behind the work.
That is why this Accelerator exists. The opportunity is there, but stepping into it has to be done intentionally.
Become known for how you help the business think.
You probably do not need more work. You already have plenty of it.
What may be more valuable is for the business to experience more of how you think.
When the company mainly knows you through the work you deliver, it can miss the broader judgment behind that work: your understanding of customers, your feel for the market, your sense of what is changing, your ability to see where the story is unclear, where demand is shifting, where priorities are competing, or where the business may be making assumptions worth questioning.
This is where the story the business tells about you starts to change.
You become less easy to define by the function you lead and more valuable as someone who helps the business see what matters, make clearer choices and move with more confidence.
That is what the Accelerator helps you begin building. You'll look honestly at what the business already comes to you for, where your perspective could create greater value and how to make that contribution visible in ways leadership can recognize and use.
The role you've played until now was shaped by what the business needed then. The role you play next is yours to define.
The question at the heart of this Leading Beyond Marketing Accelerator isn't about becoming a better marketer. It's about deciding what role you want to play in your business next. In 2 minute video, I explain why that question matters so much right now.
Why this moment matters.
Inside the five-week experience.
Over five weeks, you'll make a series of practical shifts that change how you see your leadership, your business and the role you want to play inside it.
Each week builds on the last, helping you move from understanding the opportunity to putting it into practice inside the company you already help lead.
Week 1: See what the business has learned to expect from you.
You are not here because you have failed. Most likely, the opposite is true. The business knows you can deliver. That's a strong reputation, but it also teaches the organization what to expect from you. This week helps you see where those expectations are serving you—and where they may be limiting the role you have the opportunity to play next.
Week 2: See the role you could play in the business.
Once you see how your current place in the business has been shaped over time, a bigger question opens up: where else could your perspective matter? This is where the opportunity starts to become more exciting. By the end of the week, you will have a clearer view of the larger field you may be ready to play on.
Week 3: See the company through a business lens.
This week helps you understand the forces shaping the business as a whole. When you see how those forces connect, your marketing perspective becomes more valuable because it becomes part of a broader business conversation. By the end of the week, you'll have a clearer way to connect what you're seeing in the market to what the business is trying to accomplish.
Week 4: Translate your perspective into business meaning.
You often see things the business needs to understand: where customers hesitate, where demand is shifting, where positioning isn't landing or where assumptions no longer match the market. This week helps you translate those observations into language leadership can use. The goal is to move beyond reporting marketing activity and begin shaping business decisions.
Week 5: Become known for the quality of your business contribution.
A larger leadership role only becomes real when people experience it consistently. This final week brings everything together. You'll define what you want to become known for, the conversations where that matters most and the rhythm that helps you bring it forward over the next ninety days. You'll leave with your Leading Beyond Marketing Blueprint and a practical plan for continuing the work.
It’s built around your real company.
Every week, you'll put the ideas into practice inside your own company and come back with a Field Report: what changed, what surprised you, what became clearer and what still feels uncertain.
Those Field Reports become part of the experience.
You'll hear how other marketing leaders applied the same ideas inside different companies, leadership teams and business realities. Sometimes you'll realize you're facing the same challenge. Other times you'll discover a completely different way of thinking about it. Either way, your perspective becomes broader because you're learning from real experience, not hypothetical examples.
That's why this isn't a content library or a series of lectures.
The real value comes from what happens between the sessions, as you begin changing how your business experiences your leadership.
You leave with a blueprint for the role you want to shape.
By the end of the Accelerator, you won't be wondering where your perspective belongs or how to make it more visible.
You'll have a practical blueprint for the role you want to play inside your business and a clear plan for how to begin shaping it over the next ninety days.
You'll know what you want to become known for, where your perspective creates the greatest value, the conversations that matter most and the habits that gradually change how the business experiences your leadership.
Your career will be defined by more than the marketing you lead.
It will be defined by the business you help shape.
Next available group
October 5, 2026
Investment
$795
Need your company to cover the investment?
Many participants have the Accelerator covered through their company's professional development budget.
If you need approval, we've created a short Business Case Guide that explains the business value of the program and even includes a sample request you can adapt for your manager or leadership team.
Inside you'll find:
A simple business case for the Accelerator
A sample approval email you can personalize
Talking points tied to business outcomes
Documentation your company may require
You might be wondering…
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The Accelerator is designed for senior marketing leaders who want a stronger voice in strategy, business direction and the decisions shaping the future of the company.
That may include CMOs, VPs, Heads of Marketing, Senior Directors or other marketing leaders preparing for a broader role inside the business. The title matters less than the tension: you know you have more to offer than the work the business already knows how to ask from you.
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Leading beyond marketing means bringing your perspective into more of the conversations that shape the business.
It does not mean leaving marketing behind. It means using what you see through customers, demand, positioning, growth and market change to help the company make clearer decisions.
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No. The Accelerator includes short frameworks, guided prompts, practical tools and live cohort sessions, but it is not built as a passive course.
You will use the ideas inside your real company, then come back to a small group of peers to compare what you are seeing, learning and trying. The value comes from applying the work where you already lead, with other marketing leaders doing the same inside their own businesses.
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Each week focuses on one practical shift in how you see your leadership, your business and the role you want to shape inside it.
You will work through a focused framework, use guided prompts to apply it to your own company, and join live Field Reports with other marketing leaders in the group. The experience is designed to help you move from insight to action inside the business you are already helping lead.
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We know you are super busy so this has been created to work within that. Plan for roughly two to three hours per week, including the live session.
The work is designed to fit into the business you are already leading, not sit off to the side as a separate project.
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All sessions are recorded and shared with participants.
While the live discussions are an important part of the experience, we understand that schedules change and occasional conflicts happen.
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The application helps make sure the group is a good fit for you and that the group is made up of leaders working through similar questions.
Applications are reviewed personally. If it looks like the right fit, you will receive next steps by email.
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Each group is intentionally small so the conversations can stay focused, useful and relevant.
The goal is to create a room where experienced marketing leaders can work through real business situations together, not disappear into a large program.
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The participation fee is $795.
Many participants may be able to use professional development or leadership development budgets to support participation. The Accelerator is designed around business leadership development, not general marketing training.
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Your application will be reviewed personally.
If the group looks like a good fit, you will receive a follow-up email with next steps, including details for joining the private cohort space and preparing for the start of the Accelerator.
The role is evolving. Shape the one you want to play.
Start shaping what's next for you.
Join a small group of marketing leaders who are committed to playing a bigger role in shaping their business.
Next available group begins October 5, 2026. Space is limited.
You'll receive a personal follow-up with next steps shortly after applying.
Not ready for the Accelerator? Start here.
There are two good ways to spend more time with the ideas behind the Accelerator before deciding whether you want to join the next group.
Join the live webinar: Shape What Comes Next — September 15, 12 PM ET
A 40-minute live session built around one question: what do you want your own leadership to become known for next?
You’ll leave with a clearer picture of where your leadership value sits today, where you want it to go next and what may need to change to start moving it there.
Or start with Field Guide 001: What has your business learned to expect from you?
A short Field Guide about how professional expectations are formed—and why recognizing them is often the first step toward reshaping the role you play.