Lead beyond what the business already knows you for.
A five-week experience for marketing leaders who want a stronger voice in strategy, business direction and the decisions that matter most.
Next available group begins August 10, 2026.
There is an unusual opening for marketing leaders right now.
Companies are making harder choices about where to grow, what to prioritize, how to position, where AI changes the work, what customers are responding to, and which bets deserve more investment.
Marketing leaders often sit close to those questions because they see customers, demand, buying behavior, competitive pressure and the way the market is responding. That makes this a rare moment.
The challenge is that companies rarely expand what they expect from marketing on their own. They keep asking for what marketing has already proven it can deliver, even when the business may need the broader perspective behind the work.
That is why this Accelerator exists. The opening is there, but stepping into it has to be done intentionally.
You probably do not need more work. You already have plenty of it.
What may be more valuable is for the business to experience more of how you think. When the company mainly knows you through the work you deliver, it can miss the broader judgment behind that work: your understanding of customers, your feel for the market, your sense of what is changing, your ability to see where the story is unclear, where demand is shifting, where priorities are competing, or where the business may be making assumptions worth questioning.
This is where the story the business tells about you starts to change.
You become less easy to define by the function you lead and more valuable as someone who helps the business see what matters, make clearer choices and move with more confidence.
That is what the Accelerator helps you begin building. You will look honestly at what the business already comes to you for, where your perspective could matter more, and how to bring that perspective forward in a way the business can use.
The goal is to become more valuable to the business without simply becoming more consumed by it.
Become known for how you help the business think.
Inside the five-week experience.
Each week helps you make one practical shift in how you see your leadership, your business and the future you want to build inside it.
You will work with the company you are already helping lead and begin changing how you show up where it matters most.
Week 1: You see what the business has learned to expect from you.
You are not here because you have failed. Most likely, the opposite is true.
The business knows you can handle the launch, the campaign, the revenue pressure, the board update and the urgent request that needs to get done. That is a strong reputation, but it can also teach the organization where to keep placing you.
This first week helps you see that pattern clearly, including where it is supporting you and where it may be narrowing what people come to you for next.
Week 2: You discover how much larger your leadership could become.
Once you see how your current place in the business has been shaped over time, a bigger question opens up: where else could your perspective matter?
This is where the opportunity starts to become more exciting. You will look beyond the work marketing is asked to deliver and begin seeing the business decisions where your perspective may already belong.
By the end of the week, you will have a clearer view of the larger field you may be ready to play on.
Week 3: You begin seeing the company through a business lens.
A larger voice in the business requires a broader view of the company.
This week helps you understand the pressures shaping the business as a whole: growth, margin, retention, competition, product direction, talent, investment, risk and execution.
When you see how those pieces connect, your marketing perspective becomes more valuable because it becomes part of the larger business conversation. By the end of the week, you will have a clearer way to read the business agenda and connect what you see to what the company is trying to accomplish.
Week 4: You translate what you see into business meaning.
You often know things the business needs to understand. You see where customers hesitate, where demand is changing, where positioning is not landing, where sales is fighting friction, and where the company may be making assumptions the market does not share.
This week helps you turn that understanding into language the business can use. You will connect marketing activity and market perspective to the outcomes leadership already cares about: revenue, margin, growth, risk, investment and focus.
The goal is to move beyond reporting what marketing is doing and begin helping the business understand what the work means.
Week 5: You build the rhythm that helps the business see you differently.
A larger leadership arc only becomes real when people experience it consistently.
The final week brings everything together. You will define what you want to become known for, the conversations where that matters most, and the rhythm that helps you bring it forward over the next ninety days.
By the end of the week, you will have your Leading Beyond Marketing Blueprint and a practical cadence for continuing the work after the cohort ends.
It’s built around your real company.
Each week, you bring the work into your own company and come back with observations from the field: what changed, what surprised you, what became clearer, and what still feels uncertain.
That is why the live sessions are Field Reports.
You are working through the same ideas with other marketing leaders inside different companies, leadership teams and business realities. That comparison makes the work sharper and more useful.
This is not a content library. The material matters, but the real value comes from using it in the business you are already helping lead.
You leave with a blueprint for the role you want to shape.
Your career will be defined by more than the marketing you lead. It will be defined by the business you help shape.
Over five weeks, you'll decide what you want to become known for inside your business and build a practical blueprint for making that contribution more visible over the next ninety days.
You'll identify where your perspective can create greater value, the conversations that matter most, and the habits that gradually change how the business experiences your leadership.
Next available group
August 10, 2026
Investment
$795
Business Case Guide
Request company support. Help your organization understand the business value of the Accelerator.
You might be wondering…
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The Accelerator is designed for senior marketing leaders who want a stronger voice in strategy, business direction and the decisions shaping the future of the company.
That may include CMOs, VPs, Heads of Marketing, Senior Directors or other marketing leaders preparing for a broader role inside the business. The title matters less than the tension: you know you have more to offer than the work the business already knows how to ask from you.
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Leading beyond marketing means bringing your perspective into more of the conversations that shape the business.
It does not mean leaving marketing behind. It means using what you see through customers, demand, positioning, growth and market change to help the company make clearer decisions.
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No. The Accelerator includes short frameworks, guided prompts, practical tools and live cohort sessions, but it is not built as a passive course.
You will use the ideas inside your real company, then come back to a small group of peers to compare what you are seeing, learning and trying. The value comes from applying the work where you already lead, with other marketing leaders doing the same inside their own businesses.
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Each week focuses on one practical shift in how you see your leadership, your business and the role you want to shape inside it.
You will work through a focused framework, use guided prompts to apply it to your own company, and join live Field Reports with other marketing leaders in the group. The experience is designed to help you move from insight to action inside the business you are already helping lead.
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We know you are super busy so this has been created to work within that. Plan for roughly two to three hours per week, including the live session.
The work is designed to fit into the business you are already leading, not sit off to the side as a separate project.
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All sessions are recorded and shared with participants.
While the live discussions are an important part of the experience, we understand that schedules change and occasional conflicts happen.
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The application helps make sure the group is a good fit for you and that the group is made up of leaders working through similar questions.
Applications are reviewed personally. If it looks like the right fit, you will receive next steps by email.
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Each group is intentionally small so the conversations can stay focused, useful and relevant.
The goal is to create a room where experienced marketing leaders can work through real business situations together, not disappear into a large program.
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The participation fee is $795.
Many participants may be able to use professional development or leadership development budgets to support participation. The Accelerator is designed around business leadership development, not general marketing training.
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Your application will be reviewed personally.
If the group looks like a good fit, you will receive a follow-up email with next steps, including details for joining the private cohort space and preparing for the start of the Accelerator.
The role of marketing leadership is changing quickly.
The leaders who intentionally shape their role today will be the ones helping shape the business tomorrow.
Ready to shape the role you want to play next?
The next group is for marketing leaders who are ready to make the full value of their leadership visible and build a stronger voice in the decisions that shape the business.
Next available group begins August 10, 2026. Space is limited.
Applications are reviewed personally. You’ll receive a follow-up email shortly with next steps.