There are already plenty of places where experienced marketing leaders can learn how to become better marketers, stronger marketing leaders, or more effective business leaders.
Marketing Field House starts with a more personal question: What do you want the next part of your working life to look like?
If you are like most people, you got into marketing because it was interesting, creative, challenging, and full of problems worth solving.
Over time, though, successful careers can become increasingly defined by what other people know you for, what the business relies on you to do, and what keeps landing on your plate.
That can work very well for a long time. It can also make it harder to notice whether the work you are doing now still matches the work you want more of next.
Our purpose is to help experienced marketing leaders step back from that momentum, see more of what their experience could make possible, and build a working life that feels more aligned with what matters to them now.
The next part of your working life should feel like something you’re looking forward to.
We created Marketing Field House to ask a different question.
Founded by Matt Bowen
I’ve spent 30 years working with senior marketing leaders, CEOs, and leadership teams.
Over the years, I have watched a lot of talented people build successful careers. I’ve also seen how easily those careers can start to take on a life of their own.
Once you become known for something, people tend to keep asking you to do more of it. That can be rewarding, but it can also mean the next step starts being shaped by momentum before you have had much time to decide whether it is actually the direction you want.
Most of my work has involved helping people step outside the assumptions they have built up over time, see their situation differently, and make clearer choices about where they want to go.
The idea is simple: give experienced leaders, something they rarely have—the space, perspective, people, and structure to think seriously about what they want their own future to look like, and start doing something about it.