Start shaping what comes next for you.
You may already have a clear picture of what you want the next stage of your work and leadership to look like. Or you may only have a direction you want to explore.
Leading Beyond Marketing helps you get clearer about that future and begin shaping it inside the company you already work for.
Over five weeks, you'll explore what you want more of, understand where that direction connects to the needs of the business, test different ways of contributing, and begin creating new evidence of what people can turn to you for.
There is an unusual opening for marketing leaders right now.
Companies are making harder choices about where to grow, what to prioritize, how to position, where AI changes the work, what customers are responding to, and which bets deserve more investment.
Marketing leaders often sit close to those questions because they see customers, demand, buying behavior, competitive pressure and the way the market is responding. The perspective marketing leaders bring has never been more relevant to the business.
The challenge is that companies rarely change what they expect from marketing on their own. They keep asking for what marketing has already proven it can deliver, even when the business may need the broader perspective behind the work.
That is why this Accelerator exists. The opportunity is there, but stepping into it has to be done intentionally.
Become known for how you help the business think.
You probably do not need more work. You already have plenty of it.
What may be more valuable is for the business to experience more of how you think.
When the company mainly knows you through the work you deliver, it can miss the broader judgment behind that work: your understanding of customers, your feel for the market, your sense of what is changing, your ability to see where the story is unclear, where demand is shifting, where priorities are competing, or where the business may be making assumptions worth questioning.
This is where the story the business tells about you starts to change.
You become less easy to define by the function you lead and more valuable as someone who helps the business see what matters, make clearer choices and move with more confidence.
That is what the Accelerator helps you begin building. You'll look honestly at what the business already comes to you for, where your perspective could create greater value and how to make that contribution visible in ways leadership can recognize and use.
The role you've played until now was shaped by what the business needed then. The role you play next is yours to define.
The question at the heart of this Leading Beyond Marketing Accelerator isn't about becoming a better marketer. It's about deciding what role you want to play in your business next. In 2 minute video, I explain why that question matters so much right now.
Why this moment matters.
Inside the five-week experience.
Over five weeks, you'll make a series of practical shifts that change how you see your leadership, your business and the role you want to play inside it.
Each week builds on the last, helping you move from understanding the opportunity to putting it into practice inside the company you already help lead.
Week 1: Imagine what you want next.
Explore what you want the next stage of your work and leadership to feel like, what you want more of and where you want your experience to matter.
Week 2: Understand the role you have now.
See what your company has learned to expect from you and the patterns that keep reinforcing that picture.
Week 3: Understand what matters to the business.
See where the direction you want to explore intersects with the CEO's priorities and the needs of the company.
Week 4: Make your perspective useful.
Bring what you see into real business decisions in a way leadership can recognize and use.
Week 5: Create new evidence.
Define how you will continue showing up differently so the organization begins learning something new about what it can turn to you for.
It’s built around your real company.
Every week, you'll put the ideas into practice inside your own company and come back with a Field Report: what changed, what surprised you, what became clearer and what still feels uncertain.
Those Field Reports become part of the experience.
You'll hear how other marketing leaders applied the same ideas inside different companies, leadership teams and business realities. Sometimes you'll realize you're facing the same challenge. Other times you'll discover a completely different way of thinking about it. Either way, your perspective becomes broader because you're learning from real experience, not hypothetical examples.
That's why this isn't a content library or a series of lectures.
The real value comes from what happens between the sessions, as you begin changing how your business experiences your leadership.
You leave with a blueprint for the role you want to shape.
By the end of the Accelerator, you won't be wondering where your perspective belongs or how to make it more visible.
You'll have a practical blueprint for the role you want to play inside your business and a clear plan for how to begin shaping it over the next ninety days.
You'll know what you want to become known for, where your perspective creates the greatest value, the conversations that matter most and the habits that gradually change how the business experiences your leadership.
Your career will be defined by more than the marketing you lead.
It will be defined by the business you help shape.
Next available group
October 5, 2026
Investment
$595
Need your company to cover the investment?
Many participants have the Accelerator covered through their company's professional development budget.
If you need approval, we've created a short Business Case Guide that explains the business value of the program and even includes a sample request you can adapt for your manager or leadership team.
Inside you'll find:
A simple business case for the Accelerator
A sample approval email you can personalize
Talking points tied to business outcomes
Documentation your company may require
You might be wondering…
-
The Accelerator is designed for experienced senior marketing leaders who are thinking more deliberately about what they want the next stage of their work and leadership to look like.
You may already have a clear sense of what you want more of, or you may only know that you do not want the next part of your career to be defined entirely by the role you are playing today.
That may include CMOs, VPs, Heads of Marketing, Senior Directors and other experienced marketing leaders. The title matters less than the question you are starting to ask yourself:
What do I want next, and how do I begin shaping it from where I am now?
-
Leading beyond marketing means becoming more deliberate about the role you want to play next, rather than simply allowing your current responsibilities to define it for you.
For some leaders, that may mean contributing more to strategy, growth or customer decisions. For others, it may mean reshaping the role they already have, spending more time on different kinds of work, or exploring where their experience can create value in new ways.
The point is not to leave marketing behind. It is to use the experience and perspective you have built to create more choice about what comes next.
-
No. The Accelerator includes short frameworks, guided prompts, practical tools and live cohort sessions, but it is not built as a passive course.
You’ll use the work to get clearer about what you want next, test ideas inside your real company, and come back to a small group of peers to compare what you’re seeing, learning and trying.
The value comes from applying the work where you already lead — and learning alongside other experienced marketing leaders who are shaping what comes next for themselves too.
-
Each week focuses on one practical shift in how you see your leadership, your business and what you want the next stage of your role to become.
You’ll work through a focused framework, use guided prompts to apply it to your own company, and join live Field Reports with a small group of experienced marketing leaders.
The experience is designed to help you move from reflection to action inside the business you already lead — getting clearer about what you want, testing new ways of showing up and learning what begins to change.
-
We know you are super busy so this has been created to work within that. Plan for roughly two to three hours per week, including the live session.
The work is designed to fit into the business you are already leading, not sit off to the side as a separate project.
-
All sessions are recorded and shared with participants.
While the live discussions are an important part of the experience, we understand that schedules change and occasional conflicts happen.
-
Each group is intentionally small so the conversations can stay focused, useful and relevant.
The goal is to create a room where experienced marketing leaders can work through real business situations together, not disappear into a large program.
-
The participation fee is $595.
Many participants may be able to use professional development or leadership development budgets to support participation. The Accelerator is designed around business leadership development, not general marketing training.
The role is evolving. Shape the one you want to play.
Start shaping what's next for you.
Join a small group of marketing leaders who want to be more deliberate about what comes next and start shaping it in the role they already have.
Next available group begins October 5, 2026. Space is limited.
You'll receive a personal follow-up with next steps.
Not ready for the Accelerator? Start here.
There are two good ways to spend more time with the ideas behind the Accelerator before deciding whether you want to join the next group.
Join the live webinar: Shape What Comes Next — October 22, 12 PM ET
A 40-minute live session for experienced marketing leaders who want to be more deliberate about what comes next for them.
The rules around marketing leadership are changing, and that creates an opening to influence what your role becomes rather than simply waiting to see how it gets defined.
You’ll look at what your company turns to you for today, what kind of work you want more of, and where there may be an opportunity to start shaping it in the role you already have.
You’ll leave with a clearer picture of what you want more of in the next stage of your career, how your role is being defined today, and where you have an opportunity to start shaping it.
Or start with Field Guide 001: What has your business learned to expect from you?
A short Field Guide about how professional expectations are formed—and why recognizing them is often the first step toward reshaping the role you play.